Every empty truck costs fleets about $13,000 a month, and that number is quietly deciding which AI tools fleets are betting on right now.
Spoiler: It has nothing to do with showing up in an AI search result.
We surveyed fleet leaders on what they're actually running, where the real ROI is showing up, and what's still holding adoption back inside their own teams. Then we checked that against what drivers are actually doing on the other end of it.
What you'll find inside:
- 30% of fleets aren't using AI anywhere in the business yet
- Recruiting has returned the best ROI of any category tested so far
- One use case has pulled ahead in fleet curiosity, but has zero ROI to show for it so far
- 58% of fleets say the biggest obstacle isn't the technology, it's their own team
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