CA$803M
Lost in dealer service and parts revenue every year
1,263
Technicians Canadian ag and construction dealers need each year
78%
Of dealers can't meet customer demand
80%
Of dealers rate hiring techs 4 or 5 out of 5 for difficulty
Built on surveys of Canadian and U.S. dealers and OEMs, Canadian labour data, and interviews with dealers across the country. Here's what you'll learn.
01
The real cost of an empty seat
How 1,800 billable hours plus lost parts adds up to CA$636,120 per unfilled role, and CA$803M across the industry.
02
Why the pipeline is broken
Fewer than 10% of 15-year-olds plan a career in the trades. See the root causes dealers point to.
03
When and why techs leave
65% of turnover hits at years 2 to 5, with techs lost to other dealers, mining, and oil and gas.
04
Canada vs. U.S., side by side
How Canadian dealers compare on root causes, hiring difficulty, vacancy length, turnover and policy.
05
What dealers are doing
Community promotion, pay, school partnerships, tool allowances and international hiring, with real dealer examples.
06
Where policy should focus
Work-based learning (78%) and employer training subsidies (75%) lead Canadian dealers' priorities.

Shawn McCready, Service Division Manager, Horizon Ag & Turf, Edmonton, Alberta
Effective hiring solutions for skilled labor: truck drivers, diesel and automotive technicians, warehouse professionals, and other essential frontline talent.
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