Trucking companies must, if they are to foster deeper trust in their recruiting departments, expand their marketing strategies into a wide range of social media.
It is also imperative to make use of the variety of social media sites available to them and not limit efforts to the most popular, i.e. Facebook.
This first of three reports on social media strategy gives a brief overview of social media’s usefulness to trucking companies and outlines the variety of social media available for companies to increase their web presence.