According to Content Marketing Institute, only 30% of B2B marketers said they were effective at content marketing. So what can you do to make your content marketing effective? How can you create the urge to act in content consumers?
In this 30-minute webinar, we will go over a few tips on making your content marketing successful. These include::
Set and Understand Your Goals
Align Themes and Formats to Your Goals
Develop Your Content Resources and Calendar
Pick the Correct Distribution Channels
Create Conversion Paths
Launch, Track, and Prove ROI